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Before the Bushwakker opened in January 1991 we had spent several years visiting other brewpubs and unique restaurants around North America, looking for the best ideas for what was to be (and, we believe, has become) Regina's most interesting gathering place. One such idea was to make the menu a part of a quarterly tabloid style newspaper. Our little newspaper would include articles on the world of food and drink, on local history and obscure but interesting information. We didn't want to create the impression that we took ourselves seriously as a newspaper, so we chose the name The Bushwakker Picayune for the tabloid. There are many meanings to the word picayune; i.e.,

  1. Of little value or significance.
  2. Petty, small-minded.
  3. A Spanish-American coin equal in value to 6.25 U. S. cents.
  4. The Times Picayune, the main newspaper published in New Orleans.

Back in 1991 we also published a weekly newsletter that contained the daily specials for the next week, announcements of special events, news about beer and some quirky light-hearted diversions. The newsletter was to be delivered mainly by facsimile, so we named it The Bushfax. Nine issues of The Picayune were published, the last in late 1994. We just ran out of ideas for new stories. As of July 2007, 860 issues of the Bushfax are on file. However, its main means of distribution is now as a pdf file, emailed weekly to over 800 people and offices, mostly in Regina, but some as far away as China and Europe. It is also updated weekly on this web site. It is now no longer distributed by fax.
At the same time its content had grown. It now includes a coloured graphic. As the content has grown, the font has gotten smaller, and sometimes it has been so large it has included a second page. Therefore, we have given our weekly newsletter the name of our former quarterly newspaper, The Bushwakker Picayune, in order to better reflect its emerging place in our communications strategy.

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