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The Weekly Newsletter
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Before the Bushwakker opened in January 1991 we had already spent several years visiting other brewpubs and unique restaurants around North America, looking for the best ideas for what was to be (and, we believe, has indeed become) Regina's most interesting gathering place. In fact, a Calgary travel agent recently informed visitors heading to Regina “If you want to find the true essence and the heart of Regina, just pay a visit to the Bushwakker Brewpub.”
One such idea gathered during our travels was to make the menu a part of a tabloid style newspaper. Our little newspaper would include articles on the world of food and drink, on local history and obscure but interesting information. We didn't want to create the impression that we took ourselves seriously as a newspaper, so we chose the name the Bushwakker Picayune for the tabloid. There are many meanings to the word picayune; i.e., |
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Nine issues of the original Picayune were published, the last in late 1994. By that time we had concluded that the novelty of the idea of a menu in the format of a tabloid newspaper had become somewhat thin.
When we opened back in 1991 we also published a weekly newsletter that contained the daily specials for the next week, announcements of special events, news about beer and some quirky light-hearted diversions. The newsletter was to be delivered mainly by facsimile, so we named it the Bushfax. We have succeeded in getting out the weekly Bushfax every week now for 17 years. As of August 8, 2008, 915 editions of the Bushfax have been published.
However, its main means of distribution is now as a pdf file, emailed weekly to over 850 people and offices, mostly in Regina, but some as far away as China and Europe. It is also updated weekly on this web site. It is now no longer distributed by facsimile. At the same time its content had grown and it now covers two pages.
Therefore, we renamed our weekly newsletter with the name of our former quarterly newspaper, the Bushwakker Picayune, in order to better reflect its emerging place in our communications strategy.
Now we have come full circle. As we have evolved we perceive that our customers can be identified as belonging to one of three groups, regulars who visit at least once per week, visitors to Regina who have heard about us from one of several national television broadcasts that mentioned us or who were advised to experience our unique offerings by friends or travel agents, and the third group consists of Regina residents who consider us to be just one of several choices for a place to eat and relax. For the latter two groups, the tabloid-newspaper-as-menu idea is still fresh. We will resurrect the original concept, with stories and adds. It will reclaim its original name from the weekly newsletter and appear next in September 2008.
See this week's Wakker Weekly
The Picayune is a PDF file and you will need Adobe Acrobat Reader to view the document. If you do not have Adobe Acrobat click on the Acrobat logo to download the free Adobe Acrobat Reader.